Engineering happened to Aamer out of sheer chance for his real interest always lay with media. Aamer thus entered into the media industry by spearheading the first Youth magazine in the city of Hyderabad called hydroGen. The magazine, of which Aamer was the Editor-in-Chief, soon became an instant hit and continued entertaining its readers for almost 2 years. A strategic acquisition of hydroGen by well-known web giant www.bharatstudent.com later, Aamer soon became a publication consultant, consulting upcoming publications locally.

After a brief period, Aamer was hired as the Editor-in-Chief by a new publication house and was daunted with the task of starting a luxury, lifestyle magazine at the national level. Avant Garde Life, thus came into existence and broke into the market with its unique conceptual preposition and diversified content. Aamer nurtured the magazine till it became self-sustaining and moved onto consulting an upcoming MBA college, working towards its branding and advertising strategies. However, he soon realized that his real calling was filmmaking and he thus landed in Mumbai to pursue his dream.

Aamer is currently working with Rhombus as an Associate Creative Director.